A generic apology
Apologies like "sorry for the inconvenience" annoy customers more. They need to see you understand what happened.
APOLOGY
Three parts of an apology
An apology letter has three parts: name the exact mistake, how you're fixing it now, and how you'll prevent it.
THANKS
Thanks with details
When thanking regulars, mention a real detail, like what they usually order, instead of a generic thank-you.
SHOP VOICE
Keep your shop's voice
Paste a few old messages so the chatbot learns your voice, then ask for a formal and a friendly version. Remove customers' names and phone numbers.
This article is based on the video Thank-you and apology letters to customers from the Mark học AI channel. Watch the video (in Vietnamese) to see the animations.