A bland description
Mark opens a shop selling silk scarves. The product description is one line, pretty silk scarf, good price, and nobody stops to read it.
GIVE IT ALL
Give AI the real details
Bit reminds him: AI doesn't know your product. Give it the real details: material, size, colors, how to wash it, and who usually buys it.
PROMPT
A sample prompt
Sample prompt: you're a sales copywriter, the customer is an office worker. Write a headline, three benefits, then the specs, in under 120 words. That's role and output format from the series Getting results from AI.
KEYWORDS
Add the words shoppers search
Add to the prompt the keywords customers type when they search, like silk scarf for the office, so your product is easier to find.
CHECK
Read every word again
Then read every word again. AI likes to add nice-sounding features the product doesn't have, like UV protection, and a wrong claim costs you trust.
This article is based on the video Write a product description in one minute from the Mark học AI channel. Watch the video (in Vietnamese) to see the animations.